Over the past year, a noticeable pattern has emerged across the branding and AI landscape. AI is making structured brand decisions more valuable than ever.
Win hearts. Engage minds.
“I help you navigate the transition from a great idea to a market-leading brand system.”
Janine Spargo
Brand & Creative Strategist
Experience that scales with your ambition.
My work has guided Fortune 500 companies, nonprofits, and startups across industries including retail, healthcare, entertainment, tech, and finance. From global rebrands and enterprise implementations to purpose-driven campaigns, I’ve led high-performing teams and built award-winning solutions that help brands articulate what matters — and express it with impact.
At the center of everything I do is a simple belief: clarity comes first.
That belief has grown into EpiphanySuite — an ecosystem that includes consulting, creative leadership, and technology. This approach reflects both where I’ve been and where I’m going: bridging the depth of consulting with the scalability of technology, to make brand strategy tools easy to use and accessible to everyone.
Whether launching something new or strengthening what already exists, I help you win hearts, engage minds and inspire action with lasting impact.
I look forward to working with you!
The EpiphanySuite® Ecosystem
Strategic Partnership
Bridging the gap between vision and market-readiness with high-level creative direction and team alignment.
Scalable Brand Systems
Engineering the voice, story, and design standards that allow brands to grow and maintain consistency.
Strategic Clarity at Speed
A guided, AI-powered system that enables users to define, visualize, and express their brand with structure and confidence.
Learn more about the EpiphanySuite platform.
Read my Insights about AI, branding, design, and creative leadership.
In good company
From first-time founders to Fortune 500s, I’ve helped brands excel with clarity, purpose and creativity.
What they say…
“Janine empowers teams, fosters collaboration, and delivers meaningful, measurable results.”
Senior Director, Enterprise Programs
Unisys
“Janine's dedication, teamwork, attention to detail, and excellent writing made completing this important project easier to manage and deliver throughout several editions.”
Founder
Cortus Consulting
“When working together, we were always aligned on best practices ... I have great respect for not only what Janine does creatively, but how she does it.”
Director, Research & Development
Newell Brands
“Janine's leadership is instrumental in keeping us on the cutting edge of design.”
Director, Online Marketing
American Cancer Society
“Janine elevated the messaging strategy and graphic design for branding our online customer platforms — outstanding!”
Manager, Supply Chain
The Coca-Cola Company
“Janine is a highly skilled and savvy strategist who understands how brand development benefits the bottom line.”
VP, Marketing
American Cancer Society
“Janine leads with integrity and empathy. She helped bridge the gap between functional teams and stakeholders to ensure all points of view were shared. The result was award-winning brand work that all of us could be proud of.”
Senior Director, Marketing
Unisys
Latest Insights
What Your Brand Color Is Actually Saying
Your brand color is already communicating something. The question is whether you decided what. Learn why color is a signal system, not a preference.
Decide Your Brand Before You Design It
Most people think visual identity is where brand building begins. But it isn’t. Start with a set of decisions that explain choices made and what they’re meant to signal.
Awards & Recognition
The Drum Award
B2B Rebrand
Unisys, 2023
Transform Awards North America
Gold:
Best Creative Strategy
Unisys 2023
Gold:
Best Visual Identity in the Technology, Media and Telecommunications Sector
Unisys 2023
Gold:
Best Implementation of Brand Development Project
Unisys 2023
Highly Commended:
Best Brand Evolution (Corporate)
Unisys, 2023
MarCom Award
Annual Report
American Cancer Society, 2010
Folio Award
Editorial Design
BET, 2002
Featured In
Designing Across Cultures by Ronnie Lipton
Allworth Press, 2002